Included within the PSFK Future of Mobile Tagging report is a PSFK guide sponsored by Microsoft that explains the benefits, uses, and measurement tools of the Microsoft Tag mobile tagging platform.

A great feature of Microsoft Tag for marketers is the ability to customize the design of the Tag. Marketers have been experimenting with the triangle and dot options in some highly creative ways shown below.

The technology behind Microsoft Tag allows for sophisticated use by marketers including tracking and custom content. Included within the PSFK Future of Mobile Tagging report is a PSFK guide sponsored by Microsoft that explains the benefits, uses, and measurement tools of the Microsoft Tag mobile tagging platform.

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