As part of our Future of Mobile Tagging report, Microsoft explains the benefits, uses and measurement tools of the Microsoft Tag mobile tag format.

Included within the PSFK Future of Mobile Tagging report is a PSFK guide sponsored by Microsoft that explains the benefits, uses and measurement tools of the Microsoft Tag mobile tagging platform. Today, businesses can innovate by integrating mobile tags into their marketing activities, and Microsoft Tag is a flexible tool that can be used across brand led communications—from advertising to packaging. Consumers simply use mobile applications to scan these codes with the cameras built into their smartphones.

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