IntoNow is an early signal in how audio recognition is poised to drive the development of social TV, with implications for both content and hardware producers.

As check-in behaviors evolve and spread from location-sharing to content-watching, we've seen a number of platforms emerge that let people check-in to content they're currently watching as a way to share with friends and get customized recommendations over time. While the current state of check-in methods tend to be very active processes, requiring users to actively search and input content manually, IntoNow has introduced a mobile app that can listen in to whatever is playing and recognize content from a database of 2.6 million shows. The app brings in elements from the developing world of social TV, including features like usage-powered recommendation engines, conversations from everyone currently watching any given show, and notifications from friends about shows you should be watching.

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