New Gym Plan Requires Members To Pay More If They Don’t Work Out

New Gym Plan Requires Members To Pay More If They Don’t Work Out
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A new concept gym uses behavioral economics to change how and when members pay to workout.

Jon Lombardo
  • 25 january 2011

A new fitness concept developed by two Harvard economics students, Yifan Zhang and Geoff Oberhofer, leans heavily on behavioral economics to motivate its members to workout. The concept, Gym-Pact, employs what Zhang calls “motivational fees” —  members pay more money when they do not exercise.

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