Nike's Better World site launched yesterday, developed (by W+K) in the much-discussed and lauded HTML5.

Nike's Better World site launched yesterday, developed (by W+K) in the much-discussed and lauded HTML5. Scrolling down the site's content – which includes Nike's new Free TR Fit shoes (designed with environmentally-preferred rubber) and pieces touting sport's role in combating political unrest, homelessness, poverty and other social ills – gets you over 14,000 pixels closer to a ‘Better World'. It's an altogether compelling, well-designed and informative experience.

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