Roger Marquis Describes How Marketers Can Use Mobile Tagging
In this extract from PSFK's Future Of Mobile Tagging Report, the founder of 2D Barcode Strategy gives his advice on the use of mobile tags.
Roger Marquis is founder of 2D Barcode Strategy, a marketing consultancy that focuses on the use and strategy of 2D barcode technology for marketing, advertising and general business purposes. Prior to this, Mr. Marquis has held senior level marketing management positions at leading global organizations within the financial services, technology and publishing industries, and he conceived and managed True Wind, his own travel accessories company. Experienced in all aspects of the marketing mix and knowledgeable about digital and traditional marketing practices, Mr. Marquis is considered a thought leader in the growing mobile tag industry and is known for providing insightful analysis on the subject matter.