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Slowing Down Won’t Kill You [Pics]

Slowing Down Won’t Kill You [Pics]
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A simple and effective public safety ad from JayGrey, Australia.

Dan Gould
  • 19 january 2011

A simple and effective public safety ad from JayGrey, Australia. They explain:

Speed is one of the major factors contributing to crashes on Victoria’s roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.

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