Social Interactions Powered By In-Shoe RFID

Social Interactions Powered By In-Shoe RFID
technology

Fashion company WeSC describes how RFID tags in their shoes can trigger exclusive access to events and interactions on the wearer's social networks.

Kyle Studstill
  • 26 january 2011

Fashion group WeAretheSuperlativeConspiracy has been using RFID in their distribution and tracking processes, and now with Hyper Island has produced a concept platform for bringing NFC technology to their line of footwear. Because shoes fitted with RFID chips can store opt-in information about the wearer delivered through a web application at the time of purchase, the shoes can be used to trigger a number of interactions powered by associated social networks, just by having the wearer step onto mats equipped with RFID readers. A handful of potential applications described include:

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