The Likify Team Describes How Tags Can Be Used To Share Experiences Between Friends
In this extract from PSFK's Future Of Mobile Tagging Report, the creators of Likify gives their advice on the use of mobile tags.
Vincent Jansen and Jesse Wynants are members of Boondoggle Lifelabs, a unique creative playground within the Belgian communication agency Boondoggle. The Lifelabs team invent and develop innovative, original and digital ideas into real-world execution to be used by agencies and advertisers all over the world.
Through Lifelabs Vincent and Jesse have developed Likify, which allows marketers to add mobile tags to products and signage. When people scan these QR codes with their cell phone, it triggers a Facebook ‘like’ on the associated brand’s Facebook page; Nike has been using the codes in Belgium in a campaign to promote their shoes by getting people to “like” different jogging routes.