PSFK taps the top entrepreneurs of 2011 for their insights into what trends we should look out for in 2012.

To support a new initiative from Intel aimed at uncovering and supporting young Innovators, PSFK has tapped some of the world’s established innovators to share some insights into what young entrepreneurs should be on the lookout for in 2012. Below is a summary of their thoughts.

JAMES GROSS, PERCOLATE

It seems to be celebrated in our tech and startup culture that in order to win you need to be as busy as possible. Doing a million little things and running fast is what will get your startup on a Bloomberg show and praised on VC blogs. I’m not sure this model is sustainable. We all have dreams of creating companies that last and aren’t built to be a plugin for Google or a talent acquisition for Facebook. To build a long lasting company requires a tremendous amount of thought. We all know this, but we don’t practice it if we spend our day optimizing for being frantic.

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