Video rental consumers are now turning toward kiosks rather than traditional retail store rentals for their DVD and Blu-Ray needs.

Video rental consumers are now slowly turning toward kiosks rather than traditional retail store rentals for their DVD and Blu-Ray needs.

Market research company NPD has reported that shares of DVDs and Blu-Ray discs rented from standalone kiosks like RedBox have surpassed retail store rentals for the very first time last year.

Netflix, a leader in subscription-based rentals, still leads the pack with 41% share of video rentals in the third quarter of 2010, but kiosk rentals have unseated in-store rentals at second place with 31% shares, as opposed to the latter's 27%.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in