Video rental consumers are now turning toward kiosks rather than traditional retail store rentals for their DVD and Blu-Ray needs.

Video rental consumers are now slowly turning toward kiosks rather than traditional retail store rentals for their DVD and Blu-Ray needs.

Market research company NPD has reported that shares of DVDs and Blu-Ray discs rented from standalone kiosks like RedBox have surpassed retail store rentals for the very first time last year.

Netflix, a leader in subscription-based rentals, still leads the pack with 41% share of video rentals in the third quarter of 2010, but kiosk rentals have unseated in-store rentals at second place with 31% shares, as opposed to the latter's 27%.

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