Activate The Future: BMW Future Mobility Documentary

Activate The Future: BMW Future Mobility Documentary
Arts & Culture

BMW launches a new film project which takes a look at how mobility will potentially evolve in the future.

Dave Pinter, PSFK
  • 7 february 2011

BMW just debuted the first of a four part online documentary looking at the future of mobility. ‘The New City’ is the first film which looks at ideas surrounding how transportation will merge with the urban environment. The film features an interesting list of people offering suggestions on the topic. Beginning with astronaut Buzz Aldrin to designer and futurist Syd Mead, the aim is to offer viewpoints that spark thought rather than definitive solutions.

BMW Activate The Future is where you can watch the films. The interface is similar to Soundcloud allowing viewers to leave comments keyed to a specific point in the film. Further episodes will be released throughout February.



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