Coca-Cola Puts Happiness Into Transit [Video]

Coca-Cola Puts Happiness Into Transit [Video]

Coca Cola's 'where will happiness strike next' uses familiar interaction for viral promotion success.

Stephen Fortune
  • 28 february 2011

Coca-Cola’s ‘Where Will Happiness Strike Next’ campaign gathered further momentum by touring the city of Rio De Janeiro.

The team have converted their delivery truck into a vending machine dispensing free coke and strong dashes of novelty. In doing so, Coke has made effective use of established user interaction practices to put a clever spin on the universal love of free stuff and in the process gained some excellent publicity.

+consumer goods
+Latin America
+vending machine

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