Coffee Common Embraces The Collaborative Advantage
Competing coffee purveyors come together to collaborate and educate the world about the culinary nuance and complexity that makes great coffee truly special.
Coffee Common is one of the first projects to launch in partnership with Alex Bogusky, Rob Schuham and John Bielenberg's new venture Common, announced last month. The movement began when Intelligentsia Coffee—who is no stranger to collaboration—invited some of their biggest competitors to share their collective passion for exceptional coffee at TED2011. While I was visiting the FearLess Cottage last week, Alex began talking with Stephen Morrissey of Intelligentsia, who happened to be familiar with a blog I write about specialty coffee. From that point on, I became fully invested in helping Alex, Stephen and the rest of the all-star team bring Coffee Common to life.