Are similar products being reviewed by advertisers to promote brands?

Any publicity is good publicity right? There are stories about companies that revel in bad reviews to get their name at the top of a Google search. But what about reviewing related products to promote a brand?

Photographer/blogger David Friedman noticed what he thinks is a trend in “subversive advertising” while searching for speaker mounts on Amazon:

I did notice something strange…an astonishing number of people who review speaker mounts happened to mention that they bought the mounts for their Onkyo HT-6100 speakers.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)