Did iPad Influence The Gap 1969 Web Design?

Did iPad Influence The Gap 1969 Web Design?

The new digital experience seems to be modeled after the motions of touchscreen interaction.

Paloma M. Vazquez
  • 17 february 2011

Gap 1969 has launched a new site, appropriately titled Gap 1969 Stream. Described as ‘the ultimate destination for denim fans: an endless collection of looks, videos and inspiration from fashion insiders, bloggers, artists and more,’ the site is a streaming collection of relevant content – street style photographs from blogs, mentions in fashion editorials, ad reprints, shots of celebrities wearing Gap jeans, and other editorial coverage. Overall, it’s a fairly well-designed, comprehensive grouping of interesting, relevant brand and fan content. But the more interesting question is whether the brand’s iPad application launched later last year influenced the site’s design and function.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.