Did iPad Influence The Gap 1969 Web Design?
The new digital experience seems to be modeled after the motions of touchscreen interaction.
Gap 1969 has launched a new site, appropriately titled Gap 1969 Stream. Described as ‘the ultimate destination for denim fans: an endless collection of looks, videos and inspiration from fashion insiders, bloggers, artists and more,' the site is a streaming collection of relevant content – street style photographs from blogs, mentions in fashion editorials, ad reprints, shots of celebrities wearing Gap jeans, and other editorial coverage. Overall, it's a fairly well-designed, comprehensive grouping of interesting, relevant brand and fan content. But the more interesting question is whether the brand's iPad application launched later last year influenced the site's design and function.