An interesting example of creatively merging retail display design with digital interaction.

Puma partnered with Everyone Associates to create a unique in-store display within Selfridges for the new SS11 Puma by Hussein Chalayan mens collection. Travel and urban living inspired the clothing line and in turn became the inspiration for the store display. Everyone Associates presented the theme from both a physical and digital angle.

The space is defined by a sloping topography of triangular rods. The surfaces of the rods are finished in either black, white, or reflective silver. Customers walking around the display will see a three dimensional lenticular effect which represents traveling through timezones and the changing from night to day.

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