Digital + Physical Retail Display From Puma

Digital + Physical Retail Display From Puma

An interesting example of creatively merging retail display design with digital interaction.

Dave Pinter, PSFK
  • 21 february 2011

Puma partnered with Everyone Associates to create a unique in-store display within Selfridges for the new SS11 Puma by Hussein Chalayan mens collection. Travel and urban living inspired the clothing line and in turn became the inspiration for the store display. Everyone Associates presented the theme from both a physical and digital angle.

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