Eco-Friendly Packaging Promotes Gardening
Ben Huttly's vegetable packaging grows into plants after being discarded.
Ben Huttly, an art student from the UK, has created a unique and nature-friendly packaging for vegetables. Besides being biodegradable and recyclable, the paper is also embedded with seeds, so that when discarded, it can grow into plants. Unlike plastic twines used to secure products in supermarkets, Huttly uses natural cotton which again is completely biodegradable, while the packaging labels have been made from a laser cutting machine instead of printing ink.
He says about his project:
My initial intension was to inspire people to start gardening and reduce unnecessary waste by looking at alternative processes and materials. Having researched gardening and environmental issues I felt I somehow needed to bridge these two subjects. Having noticed just how unnecessary supermarket fruit and vegetable packaging has become I decided I would focus my attention on that. Not only is this a growing problem but it bridged the gap between gardening and environmental issues. It brought the question: How can I inspire people to start growing fruit and vegetables at home? Having undertaken various questionnaires and surveys I noticed a very high percentage of people buy their fruit and vegetables from supermarkets. This gave me the idea to show people just how simple it is to grow their own food, using packaging as a method of communication.
[via Lovely Package]
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.