Designer Rochus Jacob shares his views on a product's design, function and the emotional response it generates.

In a recent interview, award winning designer Rochus Jacob, who is known for his minimalist yet complex creations like The Murakami Chair and The Sensual radio, says that an object is most used when the user forms an emotional connection with it and that there is a shift towards designing products that provoke an emotional response in users by highlighting the object’s symbolic function.

An excerpt from the interview taken by Mocoloco:

M) Several of your pieces highlight electricity use. How do you think design can help change people’s consumption habits?

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