Face to Facebook is a database of one million stolen Facebook profiles filtered with the help of face‐recognition software, and then uploaded to a customized dating website.

Liberating personal data as Facebook’s exclusive property is the idea behind the newly launched Face to Facebook, a collaborative project by media artist, Paolo Cirio and media critic, Alessandro Ludovico. The duo spent months downloading public information from one million Facebook profiles, creating a database of hundreds of thousands of profile pictures where they were “intoxicated by the endless smiles, gazes and often leering expressions.” The accumulation of data that continuously fed the Face to Facebook database was the result of a sophisticated face recognition algorithm. The software sorted the profile photos into specific social categories (inferred by analyzing facial expressions) and uploaded them to a dating website with a public URL named Lovely Faces.

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