Facebook Gratitude, Porsche-Style

Facebook Gratitude, Porsche-Style
technology

Porsche's customized design honors the brand's 1,000,000 loyal social media enthusiasts.

Jackie Rangel
  • 18 february 2011

Creatively bridging the online and offline worlds, Porsche recently unveiled a unique tribute to the social media milestone of 1 million Facebook fans. In a design slightly reminiscent of honorary monuments, they outfitted a 911 GT3 R Hybrid with the names of all 1,000,000 people who gave the brand a social network-sanctioned ‘thumbs up.’ For those unable to visit the car in person at its current home at the Porsche Museum in Stuttgart, Germany, there is a dedicated microsite where fans can search to see if their name was included in the design.



Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.