A brilliant conceptualization by Thomas Ilum and Zoe Vogelius that reinforces the compay's motto.

FedEx would love this! Conceptualized by students Thomas Ilum and Zoe Vogelius, the visual piece reinforces FedEx’s tag line-“Always first” by painting its truck’s rear to show its main competitor DHL lagging behind. Very creative!

Thomas Ilum

[via The Denver Egotist]

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