iPhone Interacts With New Honda TV Ad
The first example of sound-syncing technology being used in a television ad.
Honda is launching their new 2011 Jazz small family car across Europe today. Wieden+Kennedy London developed an animated 60″ TV ad to support the launch. Titled “This Unpredictable Life”, the spot aims to show the challenge in developing a car to meet the needs of life’s unpredictable journey.
A unique addition to the ad is an iPhone app which allows users to interact with the television commercial. The app uses sound-syncing technology through which viewers can ‘catch’ and collect characters on their phone from the ad.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.