menu

iPhone Interacts With New Honda TV Ad

iPhone Interacts With New Honda TV Ad
Advertising

The first example of sound-syncing technology being used in a television ad.

Dave Pinter, PSFK
  • 3 february 2011

Honda is launching their new 2011 Jazz small family car across Europe today. Wieden+Kennedy London developed an animated 60″ TV ad to support the launch. Titled “This Unpredictable Life”, the spot aims to show the challenge in developing a car to meet the needs of life’s unpredictable journey.

A unique addition to the ad is an iPhone app which allows users to interact with the television commercial. The app uses sound-syncing technology through which viewers can ‘catch’ and collect characters on their phone from the ad.

Honda UK
[via creative review]

+advertising
+Apple
+Automotive
+Electronics & Gadgets
+Europe
+Honda
+mobile
+technology
+UK
+Wieden+Kennedy
Trending

PSFK 2017 Conference: Announcing Our Initial Speaker Lineup

Advertising
Related Expert

Penny Baldwin

Marketing, Branding, Business, Technology

Arts & Culture march 24, 2017
Debriefs
PSFK EVENTS
Home march 24, 2017
Augmented & Virtual Reality march 24, 2017
No search results found.