In an era where privacy concerns still matter, would you exchange details about your personal hygiene—or, for that matter, how many trash bags or sponges you use—if Alice.com guaranteed that you would get better prices, never run out, and never have to shop for them again?

Mark Mcguire, C0-founder: Alice.com Middletown, WI.

How much is your information worth? In an era where privacy concerns still matter, would you exchange details about your personal hygiene—or, for that matter, how many trash bags or sponges you use—if Alice.com guaranteed that you would get better prices, never run out, and never have to shop for them again? As it turns out, millions of people would. Among them are lots of mothers who trade information for free, reliable deliveries of items like diapers, and senior citizens who can stop worrying about schlepping to the supermarket for supplies in bad weather. Instead they can count on Alice.com for any of six thousand different products made by 125 manufacturers.

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