A new design for shopping bags tackles notions of built in obsolescence by designing multiple purposes into their product.

Lee Jean’s ‘Never Wasted’ promotional shopping bag can be repurposed into a calendar, stationary and even portable board games. Though providing a dubious incentive for customers to actually reuse the bag, it nevertheless provides new ways to conceive of product interaction and cause users to reconsider the principle idea of what constitutes effective recycling.

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