Windows Mobile users can now sync with Macs without third party software.

Microsoft has released an official app in iTunes that allows users to connect their Windows Phone 7 or Zune to Macs. The Windows Phone 7 Connector app syncs media from iTunes or iPhoto to the device, retrieve media, and even update the phone's operating system.

Windows Phone 7 Connector

ars technica: Windows Phone 7 Connector Released To Mac App Store

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