MixAR: World’s First 3D Augmented Reality Editor for iPhone
MixAR will allow users to create and share 3D augmented reality models, movies, and experiences without the need for coding.
Last week, we looked at how the 3D craze had extended its reach to products like Crayola’s chalk. Of course, it doesn’t stop there. MixAR, an app currently in development is touting itself as a “world’s first” for the iPhone, since it allows users to easily create and share custom 3D augmented reality models, movies and experiences without the need for coding. Essentially the app is an augmented reality editor, as its platform enables users to photograph an object, then converts it into a 3D model which can be overlaid in AR and recorded as video. Wow! What’s even more intriguing about the idea behind MixAR is that it gives anyone the tools to become a 3D designer where they can produce short AR movies on the iPhone.
Hololabs Studio obtained and exceeded its funding goal of $5,000 with the help of the Kickstarter community and MixAR is slated to hit the App Store in Q1. Watch the video below, it showcases the current build of the upcoming MixAR app.
This is not Hololabs first foray into the augmented reality space. The studio developed its first AR app called Empire ISIS as a promotion for the female Canadian hip-hop artist. Fans augment the real world with virtual Empire ISIS imagery that pops out of the computer screen (from the web) while viewing through the iPhone app. Hardcore fans can additionally take pictures that gave the appearance of the artist actually being in the room.
[via The Next Web Canada]
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.