New MTV Awards Show Honors Digital Culture
The O Music Awards (or OMAs), is a digital music-focused event that aims to highlight the milestones and achievements of the "art, artistry and technology of digital music."
MTV has recently announced the upcoming debut of their newest awards show, the O Music Awards (or OMAs), a digital music-focused event that aims to honor the milestones and achievements of the “art, artistry and technology of digital music.” on April 28th this year. From MTV:
The first-ever MTV Video Music Awards hit the airwaves back in the dark ages of 1984, when dinosaurs roamed the land, men regularly and without irony wore tank tops and mullets, music came out of boxy little plastic cartridges, and the concept of an “Internet” meant getting your tennis ball stuck in a net. Even though 1984 was an oppressive society, with no “Like” button to easily express your solidarity with, say, pizza, or your friend’s purchase of a new pair of sneakers, the VMAs were still a Very Big Deal; Madonna humped a stage! The music was loud! Artists dressed to regret, not impress, and MTV’s new awards show grew from a Very Big Deal into a worldwide music phenomenon.