Nike Shreds The Internet
Nike's latest online ad campaign takes a personalized approach in engaging users as brand advocates - spreading the word across the social web.
A recent Nike campaign caught our attention for its very simple, attention-getting form (regardless of whether you’re a skater or not). Nike’s Shred the Internet aims to take the street to the web, allowing you to skate your favorite spots throughout the social web. The campaign partners with major social networking sites, as well as custom URLs that turn any domain into a favorite skate spot.