Nike Shreds The Internet

Nike Shreds The Internet

Nike's latest online ad campaign takes a personalized approach in engaging users as brand advocates - spreading the word across the social web.

Paloma M. Vazquez
  • 16 february 2011

A recent Nike campaign caught our attention for its very simple, attention-getting form (regardless of whether you’re a skater or not). Nike’s Shred the Internet aims to take the street to the web, allowing you to skate your favorite spots throughout the social web. The campaign partners with major social networking sites, as well as custom URLs that turn any domain into a favorite skate spot.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.