Google has launched its online payment system for newspapers and magazines, just a day after Apple unveiled a rival offering.

Google has launched One Pass, a new online payment system for publishers with a revenue sharing model that will rival Apple’s recently launched alternative. Announced today by Eric Schmidt at Humboldt University in Berlin, the service offers a single way to pay for content across multiple websites. One Pass will allow consumers to buy individual articles or subscriptions to online newspapers and other sites, across all platforms, including mobile and tablet apps. It is powered by Google Checkout, so publishers’ e-commerce and payment processing needs are covered, and there is no need to build a third-party payment system.

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