Penguin’s Guerrilla Typewriter Campaign Promotes Classic Books

Penguin’s Guerrilla Typewriter Campaign Promotes Classic Books

Ad agency EC Comunicação comes up with a novel way to promote books by using the mechanical typing device as a metaphor.

Dan Gould
  • 18 february 2011

click second image to enlarge

Here’s a novel way to attract attention to good old fashioned books. Publication house Penguin had typewriters planted in the computer sections of bookstores, with the mechanical device sharing space with the latest laptops, to promote its classic books. The ‘Meet the Classics’ concept was the brainchild of Brazilian ad agency EC Comunicação.

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