Presenting The Future: The Aesthetics and Branding of IBM’s Smarter Planet
Exploring what a better future looks like in 2011.
IBM’s Smarter Planet campaign aims to inform about both the technology and the markets it has invested in, while highlighting opportunities for networked solutions and systems. Unlike absurd future visions of yesteryear, the World’s Fair flying car, robot-in-every-kitchen type, this depiction is a very grounded, surprisingly tangible one.
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