Presenting The Future: The Aesthetics and Branding of IBM’s Smarter Planet

Presenting The Future: The Aesthetics and Branding of IBM’s Smarter Planet
technology

Exploring what a better future looks like in 2011.

Nate Graham
  • 23 february 2011

IBM’s Smarter Planet campaign aims to inform about both the technology and the markets it has invested in, while highlighting opportunities for networked solutions and systems.  Unlike absurd future visions of  yesteryear, the World’s Fair flying car, robot-in-every-kitchen type, this depiction is a very grounded, surprisingly tangible one.

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