Social Media’s Evolving Role In Fashion Week

Social Media’s Evolving Role In Fashion Week
Advertising

Now that the dust has settled from one of the more hectic fashion weeks in recent memories, just how were this season's events changed by the rapid shifts to the use of digital technology that took place this year?

Laura Feinstein
  • 28 february 2011

Now that the dust has settled from perhaps one of the more hectic fashion weeks in recent memory, photos have been posted,videos uploaded, and assessments made. Just how were this season’s events changed by the rapid shifts to the use of digital technology that took place this year? When thinking of trends and New York Fashion Week, one would traditionally conjure images of runway shows or popular pantone colors. This year, however, the most interesting developments to come out of this 7 day celebration of all- things- style pertained to the growing influence of social media on the week’s events. From being last year’s niche applications, to this year’s key discussion topics, there’s no denying the elephant in the room: the fashion world and its players must learn to embrace social media, along with the bloggers who are pioneering it, or face irrelevancy.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.