Starbucks’ Interactive Window Display
Starbucks Canada applies innovation in interactive, digital marketing to its store windows.
Starbucks locations in Toronto and Vancouver are promoting Tazo Tea via interactive window displays that invite pedestrians to guide a hummingbird, butterfly or dragon to discover the teas’ ingredients. Passerby’s can touch and interact with the display – before they even enter the store – and be educated on the teas’ origins in a more visual, engaging and fun format.
While it may not be the most ‘natural’ setting to bring to life the notion of natural ingredients, neither is a Starbucks store nor a patron’s home. We loved this for its use of technology in a disruptive, attention getting setting. It also offers proof that technology, education and interaction doesn’t always need to occur at a computer screen, or on a mobile phone. Even traditionally stale store windows can be more interactive.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.