In recent months the buzz around renting and sharing and communities making the most of what they have is increasing.

In recent months the buzz around renting and sharing and communities making the most of what they have is increasing. Rachel Bostman spoke about the phenomenon of the Rise of Collaborative Consumption in TEDxSydney in May 2010 (http://bit.ly/fhP79j) and went on to co-write a book on it. Last week an article from Wired speaks about “Rentalship is the new Ownership” (http://bit.ly/gf1aLI). It is exciting to think about how the mobility project could help activate communities to share their mobility resources. Of course sharing cars in its various forms have been around for a while, from hitchhiking to Zipcars, but somehow it hasn’t yet reached mass appeal. Even if you live in a big city it is likely you’ve never experienced it yourself.

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