Uber: A Smartphone-Powered Car Service

Uber: A Smartphone-Powered Car Service

From pickup to payment, the private driver car booking service is all run through a simple app.

Don Michael Acelar De Leon
  • 23 february 2011

If you ever find yourself caught in a pinch and you need a ride, Uber, a new private driver car booking service, is within your smartphone’s reach. The service markets itself as ‘everyone’s private driver,’ and true enough, any user can make a  request via mobile phone to be picked up at their exact location (thanks to GPS). Once the ride has been completed, users get automatically charged to their credit cards on file, tips included. Initially available only in San Francisco, Uber has since spread its wings and ventured out not only in US cities, but also in Europe.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.