Richard Florida and his team at the Creative Class recently mined the World Health Organization's Global Status Report on Health and Drinking to extract meaningful conversation points from a large data-set ripe for assumptions.

Richard Florida and his team at the Creative Class recently mined the World Health Organization’s Global Status Report on Health and Drinking to extract meaningful conversation points from an impossibly large data-set ripe for assumptions.

Beginning with questions like, ‘is education a factor in drinking,’, or ‘is drinking associated with difficult economic times,’ the team tested widely held stereotypes for their validity.

Some notable findings were that happier nations drink more than unhappy ones — drinking in rich, and highly educated countries is more prevalent than in poor and uneducated ones, and finally that white collar drinkers drown their blue collar counterparts in consumption each year. Statistically, the creative class- the share of workers in professional, technical, artistic, creative, health and education jobs- are the most enthusiastic imbibers.

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