Celebrating forty years in the caffeination business today, here's a look back at some recent brand updates.

Today, to celebrate its 40th anniversary, Starbucks will be giving away 500 $40 gift cards, at random, to customers who check-in on Foursquare. This latest promotion comes on the heels of a slew of innovations that Starbucks has been rolling out recently in anticipation of this important date in their brand's history.

Scroll down to see a round-up of recent ingenuities from the mega-brand.

The New Logo: The image only logo allows Starbucks the flexibility to move beyond their reputation as a purveyor of only coffee.

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