A Behind the Scenes Look At Apple’s Resident Design Genius

A Behind the Scenes Look At Apple’s Resident Design Genius

A rare and privileged glimpse into the habitat of Apple's main designer Jony Ive, illustrates how highly the company prize innovation.

Stephen Fortune
  • 22 march 2011

Designer Jonathan Ive has been a massive factor in Apple’s meteoric rise to its current position in the global market. He is the mind behind the now iconic iMac, iPhone, Macbook Air and iPad. A recent Daily Mail profile of the man offers a fascinating glimpse into the hi-tech experimental environs which surround the process behind Apple’s iconic designs. It also illustrates how highly Apple prizes innovative thinking, and approaching ideas from a variety of angles.

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