A Cardboard Version Of YouTube

A Cardboard Version Of YouTube

Ad firm Brothers and Sisters demonstrates their own brand of online creativity with a lo-fi remake of the video sharing site.

Dory Carr-Harris, PSFK
  • 7 march 2011

British ad firm Brother and Sisters has created a website that plays on the “lo-fi” trend that has seen the repopularization of Polaroids, SONY Walkmen, and cassette tapes. The site design is a virtual recreation of a cardboard version of YouTube, and the humorous riff on the now ubiquitous video sharing service, acts as an interesting type of self-promotion to demonstrate the way the firm has adapted its campaign strategies and brand architecture in the wake of a new wave of online developments.

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