In Brief

How a fake memo created a groundswell of nostalgia via social media channels to instigate the return of 90's classics.

Another instance of the currency social media carries has been evidenced by Nickelodeon’s announcement that a swathe of Nick 90’s shows, including Clarissa Explains It All, Pete & Pete and Rugrats are to be re-aired. The classics of yesteryear will be run in a midnight to 2am block aptly entitled The ’90s Are All That.

A fake memo circulated on the Internet promising new episodes of Nickelodeon 90’s stalwarts such as the Rugrats and Angry Beavers may have played a decisive role in the decision to rerun the gems from Nickelodeon’s past as executives took note of the social media clamour that followed in it’s wake.

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