Adidas’ ‘All-In’ Projection Mapping Elevates Music And Sport To The Same Level

Adidas’ ‘All-In’ Projection Mapping Elevates Music And Sport To The Same Level
technology

The 3D Projection Mapping craze continues in Paris, as part of Adidas' new campaign celebrating athletes that are 'all into' their sport, or at least very much into music.

Paloma M. Vazquez
  • 23 march 2011

 

Adidas’ ‘All-In’ campaign received significant attention when it launched last week (including the sometimes surprising selection of celebrity ‘athletes’). Supporting the campaign’s launch was a 3D projection mapping event in Paris, in which the brand showcased athletes across multiple sports; including football/soccer, skating, and even…music. 3D projections were a significant trend last year, with brands like Ralph Lauren, Target and others employing the visual technology to bring ideas to life. It clearly shows no sign of ceasing this year.

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