In Brief

New commercial by sportswear brand tries to weave its sub-brands together.

adidas has a new commercial out that tries to weave all of its sub-brands and genres together. Shot by Romain Gavras, it features stars like Lionel Messi, David Beckham, Derrick Rose and Katy Perry. The aim of the commercial is to promote the idea that when you love your game, whatever that game may be, you put your all into it.

Readers – Is it a great piece of branding, a homage to Nike advertising or a reflection of brand confusion? Tweet your thoughts or leave them in the comments box.

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