In Brief

A report by the Center For Future Studies details the future of advertising, and how we are rapidly approaching it.

In the future, advertising might know what people want before even they do. Advertisements will scan passers-by and based on a store of data will be able to modulate themselves to target individuals. As the sharing of personal information spreads, the focus of advertising is becoming much more precise and intrusive. Advertisers are acquiring much of what is shared on the web in many ways, and often times through transactions where services are exchanged for the disclosure of personal information. Information becomes currency in the digital era.

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