Aiport Tracks Travelers To Understand Their Habits

Aiport Tracks Travelers To Understand Their Habits

The Copenhagen International Airport in partnership with SITA are anonymously following visitors' movements within the facility to improve design and generate more revenue.

Scott Lachut, PSFK Labs
  • 22 march 2011

In an effort to improve its understanding of airport design and traveler habits, the Copenhagen International Airport has partnered with aviation technology company SITA to institute a new program that tracks visitors carrying WiFi-detectable devices as they move about inside the facility from ticketing to security to boarding gate and back again. The anonymous monitoring service is capable of identifying people’s location (with approximately 10 feet of accuracy) on a 3D map of the airport in real-time, seeing where people are congregating and where potential bottlenecks occur. Individuals are color-coded according to their status – arriving or departing – seeming ascertained by the direction of their path, though there is no explanation given.

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