Alex Bogusky: Designing A Search Engine For Reality

Alex Bogusky: Designing A Search Engine For Reality
technology

Critics of search engines have for many years suggested that the popularity algorithms that bring results to the forefront of a search could eventually lead to a world where popularity replaces truth and reality.

Alex Bogusky
  • 21 march 2011

Critics of search engines have for many years suggested that the popularity algorithms that bring results to the forefront of a search could eventually lead to a world where popularity replaces truth and reality. We see evidence that this prediction is coming true in ways we might not have predicted. In my son’s social studies class, they even teach a course on how to identify true stories from false on the internet. And the democratic nature of the internet makes it possible for every voice to have equal volume. This is indeed one of the webs greatest gifts, but in some areas it can create the perception of debate when none exists. One important example is climate science. Climate is intensely “debated” today. I put debate in quotes because the two sides of the debate are very different in their credentials.

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