American Express Introduces Social Capital To Digital Media Backchannels

American Express Introduces Social Capital To Digital Media Backchannels
technology

The natural inclination to share has been harnessed by American Express in their latest Customer Rewards campaign.

Stephen Fortune
  • 18 march 2011

American Express have integrated a Facebook tab into their American Express Rewards interface to encourage members to share the most memorable thing which they’ve spent their points on. They have done so off the back of research indicating that many of its members like to brag about their reward redemptions.

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