American Express Introduces Social Capital To Digital Media Backchannels
The natural inclination to share has been harnessed by American Express in their latest Customer Rewards campaign.
American Express have integrated a Facebook tab into their American Express Rewards interface to encourage members to share the most memorable thing which they’ve spent their points on. They have done so off the back of research indicating that many of its members like to brag about their reward redemptions.
The tab is the vanguard of their “Social Currency” campaign, in print and social media, which encourages customers to think about spending rewards points in less traditional ways.