Mobile application ties deals to donations, allowing consumers to quickly contribute the money they saved to a UNICEF-supported project.

PAY IT FORWARD

Everyone loves a bargain, right? Wouldn’t it be great to share that positive feeling you get when you save money? To “pay it forward?”

The PAY IT FORWARD application makes an experience like this possible. Buyers have the opportunity to take advantage of special promotions from UNICEF’S retail partners/sponsors and donate their savings to different fundraising projects. Purchasers can participate in this campaign through two different methods:

I. “CARING CATALOGUES” – retailers would print Mobile Tags on selected pages of their catalogs. Different merchandise could even be tied to relevant campaigns (e.g. kid’s back to school clothes might be tied to an education project in a developing country). When the buyer scans the Mobile Tag an application would launch that would let them quickly and easily purchase the item. As part of the checkout process, users would be able to donate the money they saved to a campaign. Once the transaction was completed they would receive a coupon for a discount on another future purchase as well as a link to get more information about the project they just donated to.

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