App Ties Potential Donors To UNICEF’s Work Through Engaging Content

App Ties Potential Donors To UNICEF’s Work Through Engaging Content
technology

Live With Design utilized a Microsoft Tag to connect everyday people to UNICEF's work, followed by a call to action.

Timothy Ryan, PSFK Labs
  • 9 march 2011

future of mobile tagging-unicef-global issues

live with design-zero calories-app-unicef-microsoft tag

The Microsoft Tag for UNICEF, “Let the Face of Change Be You” campaign facilitates donations through interactive connection points in key neighborhoods and cities. A connection point consists of a display that exhibits a mosaic of UNICEF’S supporters, that are updated in real time. The Microsoft Tag invites passersby to participate immediately and be the face of change.

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