App Ties Potential Donors To UNICEF’s Work Through Engaging Content
Live With Design utilized a Microsoft Tag to connect everyday people to UNICEF's work, followed by a call to action.
The Microsoft Tag for UNICEF, “Let the Face of Change Be You” campaign facilitates donations through interactive connection points in key neighborhoods and cities. A connection point consists of a display that exhibits a mosaic of UNICEF’S supporters, that are updated in real time. The Microsoft Tag invites passersby to participate immediately and be the face of change.
Upon scanning the Mircosoft Tag, the user is instantly connected to a compelling videos of UNICEF’S work. These videos illustrate donor and ambassador participation at the core of UNICEF’S work. The overall message is to motivate and connect with potential supporters. The experience ends with a call of action.