Grant McCracken explores Barbara Lippert's recent appointment as "curator of pop culture" at Goodby, Silverstein.

My world rocked recently when it was revealed that Barbara Lippert was leaving Adweek for Goodby, Silverstein where she has been made “curator of pop culture.”

Yes, of course, I would have preferred that she be called a Chief Culture Officer. But it’s enough that the appointment was made.

As readers of my blog will know, I was a fan of Lippert’s weekly Adweek column on advertising. It was superb.

Stuart Elliott’s announcement of the event was marred slightly by two of the reader comments that followed it.

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